Prague's shopping runs from belle-époque luxury to farmers'-market charm. Browse the global flagships of leafy Pařížská, hunt for Bohemian crystal and Czech Cubist design, stock up on natural beer-and-wine cosmetics for tasteful gifts, or graze the riverside Náplavka market on a Saturday morning. Here are 8 of the best places to shop — from grand streets and malls to markets and design stores — with locations, price levels and tips on the souvenirs actually worth buying.
Luxury FashionPařížská Street
Area
Josefov
Type
Luxury Fashion
“Even if you're just window-shopping, the Art Nouveau architecture makes this the prettiest stroll in Prague.”
High StreetNa Příkopě
Area
New Town
Type
High Street
“The mid-range mainstays and department stores here are cheaper than Old Town tourist shops.”
Open-air MarketHavelská Market
Area
Old Town
Type
Open-air Market
“Handy for fruit and cheaper souvenirs, but haggle a little and check prices against the shops.”
Czech Cosmetics & CraftsManufaktura
Area
Old Town
Type
Czech Cosmetics & Crafts
“The beer- and wine-based cosmetics make genuinely Czech, easy-to-pack gifts to take home.”
Bohemian CrystalMoser
Area
New Town
Type
Bohemian Crystal
“Even browsers are welcome — the flagship's chandeliered showroom is like a small crystal museum.”
Farmers' MarketNáplavka Farmers' Market
Area
New Town (riverbank)
Type
Farmers' Market
“Saturday mornings only — come early and hungry, and stay for a riverside beer as the market winds down.”
Design StoreKubista
Area
Old Town
Type
Design Store
“Set in the Cubist House of the Black Madonna — visit the little Cubism museum upstairs while you're there.”
Shopping MallPalladium
Area
New Town
Type
Shopping Mall
“Rainy-day rescue — 200+ shops and a big food court under one roof, all central.”
Prague shopping in detail
1.Pařížská Street
Pařížská ('Paris Street') is Prague's answer to Bond Street or the Avenue Montaigne — the city's most prestigious and expensive shopping address, a handsome tree-lined boulevard running from the Old Town Square through Josefov to the river. Laid out during the grand turn-of-the-century clearance of the old Jewish ghetto, it is lined with elegant Art Nouveau apartment buildings whose ground floors now house a roll-call of global luxury houses: Louis Vuitton, Prada, Gucci, Dior, Cartier, Rolex, Hermès and their peers. Whether or not you're in the market for high fashion, it's one of the most attractive streets in the city to stroll, the beautiful façades as much a draw as the boutiques, and it makes a natural walk between the Old Town Square and the Vltava. The cafés and hotel bars along and around it are perfect for a pause and some people-watching. For serious luxury shoppers it's the obvious destination, while for everyone else it offers a pleasant, photogenic wander through belle-époque grandeur. Pair it with the neighbouring Jewish Quarter sights for a rewarding half-day in this elegant corner of Prague.
Hours
Boutiques typically 10:00–19:00
Price
Luxury; window-shopping free
Getting there
Metro A to Staroměstská; runs from Old Town Square to the river
Insider tip: Even if you're just window-shopping, the Art Nouveau architecture makes this the prettiest stroll in Prague.
2.Na Příkopě
Na Příkopě is Prague's busiest mainstream shopping street, a broad pedestrian thoroughfare following the line of the old moat that once separated the Old and New Towns, connecting the bottom of Wenceslas Square to Náměstí Republiky. This is where locals and visitors come for familiar high-street and mid-range fashion — the big international chains, sportswear and cosmetics brands — as well as several shopping galleries and department stores such as the historic Slovanský dům and nearby malls. It's altogether more accessible and better value than the luxury boutiques of Pařížská, making it the practical choice for everyday shopping, gifts and any wardrobe essentials you've forgotten to pack. The handsome buildings lining the street, several with notable architecture and banking-hall interiors, add interest to the retail, and there are plenty of cafés and eateries for a break. At the Náměstí Republiky end you'll find the large Palladium shopping centre and the Municipal House, extending the shopping in every direction. Central, lively and covering all the mainstream bases, Na Příkopě is Prague's go-to street for straightforward, mid-market shopping in the heart of the city.
Hours
Shops typically 09:00–20:00
Price
Mid-range high street
Getting there
Metro A/B to Můstek, at the foot of Wenceslas Square
Insider tip: The mid-range mainstays and department stores here are cheaper than Old Town tourist shops.
3.Havelská Market
Havelská Market is the last surviving traditional open-air market in the historic core, trading on the same Old Town street since 1232. Running down the middle of Havelská, its rows of stalls under colourful awnings offer a mix of fresh produce — fruit, vegetables, nuts and flowers, still bought by locals — alongside souvenirs and crafts aimed at visitors: wooden toys, marionettes, ceramics, painted eggs, magnets and other Czech mementoes. It's an atmospheric and convenient place to browse just a couple of minutes from the Old Town Square, good for picking up fresh fruit for a picnic or affordable gifts, though prices on souvenirs can be inflated for the tourist trade, so it pays to compare and gently haggle. The setting, framed by the baroque St Gall's Church and handsome townhouses, is charming, and the market makes an easy, pleasant stop while sightseeing rather than a shopping destination in itself. Cash is preferred at most stalls. For a quick browse, a snack of fresh fruit, or a handful of cheap and cheerful souvenirs in the very centre of the old city, Havelská delivers a slice of everyday, historic Prague.
Hours
Daily ~08:00–18:00
Price
Budget–mid; cash preferred
Getting there
Metro A/B to Můstek; on Havelská, near Old Town Square
Insider tip: Handy for fruit and cheaper souvenirs, but haggle a little and check prices against the shops.
4.Manufaktura
Manufaktura is the go-to shop for tasteful, genuinely Czech souvenirs and gifts, a home-grown chain that has done much to revive traditional crafts and natural cosmetics. Its bright, welcoming stores — several dotted around the Old Town and beyond — stock an appealing range built around Czech heritage: natural bath and beauty products made with distinctively local ingredients such as beer, wine, thermal spa salts and herbs, all beautifully packaged and ideal for gifts. Alongside the cosmetics you'll find handmade wooden toys, traditional Krkonoše wooden crafts, ceramics, straw decorations, blueprint textiles (the UNESCO-listed indigo-dyed fabric), scented candles and other well-made keepsakes that feel a cut above the mass-produced tat sold on the street stalls. Prices are reasonable for the quality, staff are helpful, and the products are compact and easy to pack. It's the perfect place to solve your souvenir and gift shopping in one civilised stop, whether for beer-scented soap, a wooden toy for a child, or a bottle of spa cosmetics. For authentic, attractively presented Czech gifts without the kitsch, Manufaktura is reliably the best option in the city centre.
Hours
Daily ~10:00–20:00
Price
Mid-range gifts
Getting there
Multiple branches; central store on Melantrichova, Old Town
Insider tip: The beer- and wine-based cosmetics make genuinely Czech, easy-to-pack gifts to take home.
5.Moser
Moser is the most illustrious name in Bohemian crystal, a luxury glassmaker founded in Karlovy Vary in 1857 whose lead-free, hand-cut and hand-engraved pieces have graced the tables of kings, emperors, sultans and presidents — earning it the nickname 'the glass of kings'. Its flagship showroom on Na Příkopě is a destination in itself: a grand, chandelier-lit space displaying exquisite vases, glasses, decanters, bowls and decorative objects in Moser's signature jewel tones and crystal clarity, presented like the works of art they are. Bohemian glass and crystal are among the Czech Republic's most celebrated exports, and while Moser sits firmly at the luxury end, browsing its showroom is a pleasure whatever your budget, offering a lesson in the craft and heritage behind the region's glassmaking. Smaller pieces and glassware make cherished, if pricey, keepsakes, and the staff can arrange shipping. For those seeking more affordable crystal, plenty of other shops around the centre sell Bohemian glass, but for the finest quality and a genuinely special gift or investment piece, Moser is the definitive Czech crystal house and a beautiful place to visit.
Hours
Mon–Fri ~10:00–19:00, Sat 10:00–18:00
Price
Luxury; small pieces more affordable
Getting there
Metro A/B to Můstek; flagship on Na Příkopě
Insider tip: Even browsers are welcome — the flagship's chandeliered showroom is like a small crystal museum.
6.Náplavka Farmers' Market
The Náplavka farmers' market is one of the most enjoyable local experiences in Prague, held every Saturday morning along the Rašínovo nábřeží embankment on the banks of the Vltava. Stretching for several hundred metres beside the water, it gathers dozens of stalls from regional farmers, bakers, cheesemakers, butchers and small producers selling fresh fruit and vegetables, cheeses, cured meats, breads and pastries, honey, flowers and preserves, alongside a lively line-up of street-food and drink vendors dishing up everything from grilled sausages and burgers to coffee, fresh juice and, of course, beer. The riverside setting, with the Vyšehrad fort rising downstream, makes it a wonderful place simply to soak up the atmosphere, and it draws a happy, sociable crowd of locals doing their weekend shopping and lingering over brunch by the water. Come early for the best produce and to beat the crowds, bring some cash, and plan to stay a while and eat. The wider Náplavka embankment, with its converted vault bars and summer events, is a great riverside hangout in its own right. For a taste of contemporary local life, the Saturday market is a must.
Hours
Saturdays ~08:00–14:00 (seasonal)
Price
Budget–mid; cash useful
Getting there
Metro B to Karlovo náměstí, or tram to Výtoň; on the Rašínovo nábřeží embankment
Insider tip: Saturday mornings only — come early and hungry, and stay for a riverside beer as the market winds down.
7.Kubista
Kubista is a small but special design shop celebrating one of the Czech lands' most distinctive contributions to 20th-century art and design: Cubism. Uniquely, Czech architects and designers extended Cubism from painting into buildings, furniture, ceramics and everyday objects in the years around 1910–1914, and Kubista sits fittingly inside the House of the Black Madonna, Josef Gočár's masterpiece of Cubist architecture and home to the Museum of Czech Cubism upstairs. The shop sells beautifully made reproductions and originals of Czech Cubist and modernist design — angular ceramics, coffee sets, glassware, jewellery, furniture and design books — alongside pieces inspired by the Art Deco and functionalist movements that followed. These are distinctive, museum-quality objects you won't find in the souvenir stalls, making them memorable gifts for design lovers or a special keepsake of Prague's rich modern-design heritage. Prices reflect the craftsmanship and exclusivity. Combining a browse here with the small but fascinating Cubism museum in the same building, and a coffee in the wonderful Cubist Grand Café Orient one floor up, makes for a rewarding stop for anyone interested in design and architecture.
Hours
Tue–Sun ~10:00–18:00
Price
Mid–high; unique design pieces
Getting there
Metro B to Náměstí Republiky; on Ovocný trh in the Old Town
Insider tip: Set in the Cubist House of the Black Madonna — visit the little Cubism museum upstairs while you're there.
8.Palladium
Palladium is one of Prague's largest and most central shopping centres, occupying a full block on Náměstí Republiky behind a preserved historic barracks façade, with archaeological remains from an 11th-century settlement even displayed in its basement. Inside, five levels house more than 200 shops covering the full spread of international and Czech high-street fashion, footwear, cosmetics, electronics, homeware and accessories, plus a large food court and numerous cafés and restaurants. It's the obvious destination for comprehensive, all-weather shopping in the city centre — a genuine lifesaver on a rainy day or when you need a wide choice of mainstream brands under one roof. Modern, bright and well laid out, it draws locals and visitors alike, and its position at the eastern edge of the Old Town, right by the metro, the Municipal House and Na Příkopě shopping street, makes it extremely convenient. While it lacks the character of Prague's historic streets and specialist shops, for practical retail therapy, mid-range fashion, everyday essentials or a quick, warm food-court meal, Palladium ticks every box. Open late and directly on the metro, it's the city's most useful mainstream mall.
Hours
Daily 09:00–21:00 (food court later)
Price
Mid-range high street
Getting there
Metro B to Náměstí Republiky, directly outside
Insider tip: Rainy-day rescue — 200+ shops and a big food court under one roof, all central.