Shopping in Mykonos runs from international high fashion to genuinely local craft. The whitewashed lanes of Chora — above all bougainvillea-draped Matogianni Street — are lined with the big luxury names, while the galleries of Little Venice and homegrown labels like Parthenis offer something more considered and Greek. Beyond the designer racks, the real treasures are island-made: handmade leather sandals fitted to your feet, local jewellery, and edible specialities like the spicy Mykonian cheese kopanisti. Here are 8 of the best places to shop and browse, with opening hours, areas and tips — from luxury boutiques to the local food market.
€€€Matogianni Street
Area
Chora
Type
Shopping Street
“The main shopping street — a mix of international designers and souvenir shops. Walk it early evening before the cruise crowds, and photograph the narrow whitewashed lanes with pink bougainvillea.”
€€Little Venice Galleries
Area
Chora
Type
Art & Jewellery
“The Little Venice lanes are dotted with art galleries and jewellery workshops — a lovely place to browse for an original piece before or after a sunset drink on the water.”
€€€LoLo
Area
Chora
Type
Fashion Boutique
“A stylish Greek fashion boutique in Chora — a good place to find resort wear and pieces by Greek designers rather than the international luxury chains.”
€€€Parthenis
Area
Chora
Type
Designer Fashion
“An iconic Mykonian designer — Dimitris Parthenis and his daughter Orsalia built a minimalist Greek fashion label famous for its flowing, neutral-toned pieces. A genuine island institution.”
€€€Soho-Soho
Area
Chora
Type
Luxury Multi-brand
“A luxury multi-brand boutique carrying names like Dolce & Gabbana and Gucci — for high-end fashion without hopping between the individual flagship stores.”
€€Zouzou
Area
Chora
Type
Jewellery
“A local jewellery designer in Chora — a good spot for a handmade, island-made piece that makes a more personal souvenir than the big luxury brands.”
€€Mykonos Sandals
Area
Chora
Type
Handmade Leather
“Handmade leather sandals are a classic Greek buy — several Chora workshops will fit and even make a pair to measure. Comfortable, durable and a genuine local craft.”
€Skaros Market
Area
Chora
Type
Food Market
“A local food shop for Mykonian cheeses and olives — pick up kopanisti (the island's spicy, protected cheese), louza cured pork and local olive oil to take home.”
Mykonos shopping in detail
1.Matogianni Street
Matogianni Street is the beating retail heart of Mykonos Town, a narrow, whitewashed lane running inland from the waterfront that concentrates the island's shopping into one dazzling, bougainvillea-draped strip. Here the big international luxury names — Gucci, Louis Vuitton, Dior and their peers — sit alongside high-end Greek designers, local jewellers, ceramics shops, boutiques and souvenir stores, interspersed with bars and restaurants that keep the street buzzing late into the night. It is as much a place to stroll, people-watch and soak up the glamorous, see-and-be-seen atmosphere as it is to shop, and it stays lively from mid-morning until the early hours. The catch is the crowds: between about 11:00 and 18:00, when the cruise ships are in, it can be shoulder-to-shoulder, so the savviest visitors come early in the evening, when the light is soft, the lanes photograph beautifully and the crush has eased. Prices span from eye-watering designer to affordable trinkets. Whether you are hunting for a luxury piece, a Greek-designer find or simply a memorable evening wander, Matogianni is the essential Mykonos shopping experience.
Hours
Roughly 10:00–01:00 daily in season
Price
Free to browse; luxury to mid-range
Getting there
In the heart of Chora, running inland from the waterfront
Insider tip: The main shopping street — a mix of international designers and souvenir shops. Walk it early evening before the cruise crowds, and photograph the narrow whitewashed lanes with pink bougainvillea.
2.Little Venice Galleries
Beyond the designer bustle of Matogianni, the atmospheric lanes of Little Venice offer a more artistic, browsable kind of shopping — a cluster of small art galleries, jewellery workshops and craft boutiques threaded through some of Chora's most beautiful streets, right beside the famous waterfront. This is the place to look for an original piece rather than a designer label: contemporary art and prints inspired by the Cyclades, handmade silver and gold jewellery (often produced on the island), ceramics, and design objects that make more meaningful souvenirs than mass-produced trinkets. Because it sits along the sunset-famous Little Venice shoreline, it is a lovely area to combine with a golden-hour drink — browse the galleries as the light softens, then settle at a waterfront bar to watch the sun go down. Prices are generally mid-range, though fine jewellery and original art naturally climb higher. The whole quarter rewards unhurried wandering, ducking in and out of little studios and shops between glimpses of the sea. For travellers who want to take home something authentic and island-made, the galleries and workshops of Little Venice are the most rewarding place to look.
Hours
Roughly 10:00–01:00 daily in season
Price
Free to browse; mid-range to high
Getting there
Along the Little Venice waterfront in Chora
Insider tip: The Little Venice lanes are dotted with art galleries and jewellery workshops — a lovely place to browse for an original piece before or after a sunset drink on the water.
3.LoLo
LoLo is one of Chora's stylish independent fashion boutiques, offering a more curated, Greek-focused alternative to the international luxury chains that dominate Matogianni Street. It specialises in the kind of elegant resort wear that suits the island — floaty dresses, linens, swimwear and accessories — with an emphasis on Greek and Mediterranean designers, so you can pick up pieces that feel genuinely of the place rather than something you could buy in any airport duty-free. The selection is well-edited and fashion-forward, aimed at the stylish crowd that flocks to Mykonos in summer, and the boutique itself is a pleasant, calm space to browse away from the crush of the main drag. Prices sit in the mid-to-high range, reflecting the quality and the designer names, but it is a good place to find a special outfit for a night at Scorpios or Nammos, or a beautiful piece of resort wear to remember the trip by. Open late into the evening like most of Chora's shops, it slots easily into an after-dinner wander through the town. For chic, Greek-designed fashion in the heart of Mykonos Town, LoLo is a rewarding stop.
Hours
Roughly 10:00–23:00 daily in season
Price
Mid-range to high
Getting there
In the shopping lanes of central Chora
Insider tip: A stylish Greek fashion boutique in Chora — a good place to find resort wear and pieces by Greek designers rather than the international luxury chains.
4.Parthenis
Parthenis is a genuine Mykonian institution and one of the most respected names in Greek fashion. The label was founded by designer Dimitris Parthenis and is now led by his daughter Orsalia Parthenis, and it has built an international reputation for its distinctive aesthetic: minimalist, timeless, effortlessly elegant pieces in natural fabrics and a restrained palette of whites, blacks, greys and earth tones. The flowing, unstructured designs — perfect for the Aegean climate and the island's relaxed-luxe mood — have a loyal following and feel worlds away from the logo-heavy international brands nearby. The flagship boutique in Chora, near Little Venice, is a serene, gallery-like space that reflects the brand's understated philosophy, and shopping here means taking home something with a real connection to the island rather than a generic luxury purchase. Prices are high, as befits a designer label, but the quality and the timeless cut mean the pieces last far beyond a single summer. For travellers who appreciate considered, homegrown Greek design with a genuine Mykonian pedigree, Parthenis is the island's most iconic fashion destination — a quiet, confident counterpoint to the glitz of Matogianni.
Hours
Roughly 10:00–23:00 daily in season
Price
High
Getting there
In Chora, near Alefkandra / Little Venice
Insider tip: An iconic Mykonian designer — Dimitris Parthenis and his daughter Orsalia built a minimalist Greek fashion label famous for its flowing, neutral-toned pieces. A genuine island institution.
5.Soho-Soho
Soho-Soho is one of Chora's premier luxury multi-brand boutiques, bringing together a carefully chosen selection of international designer labels — names such as Dolce & Gabbana, Gucci and other high-end houses — under a single roof. For visitors who want the top designer fashion without trekking between individual flagship stores scattered along the lanes, it is a convenient and glamorous one-stop destination, stocking everything from statement pieces and eveningwear to accessories, sunglasses and resort-luxe essentials that fit the island's dressed-up nightlife. The boutique's sleek, contemporary interior and prime Chora location make it a fixture of the Mykonos luxury-shopping scene, and it stays open late into the evening in season, so it slots naturally into a post-dinner stroll through the illuminated town. Prices are firmly in the luxury bracket, as you would expect from the labels on the rails. It is the kind of place to find an outfit worthy of a night at Nammos or Scorpios, or simply to browse the best of international fashion in a beautiful setting. For serious designer shopping made easy, Soho-Soho is one of Mykonos Town's key addresses.
Hours
Roughly 10:00–23:00 daily in season
Price
High
Getting there
In the shopping lanes of central Chora
Insider tip: A luxury multi-brand boutique carrying names like Dolce & Gabbana and Gucci — for high-end fashion without hopping between the individual flagship stores.
6.Zouzou
Zouzou is a charming local jewellery boutique in the lanes of Chora, offering handmade, island-crafted pieces that make for a far more personal and meaningful souvenir than anything from the international luxury chains. The designs draw on the colours and spirit of the Cyclades — the deep blues of the Aegean, natural stones, silver and gold — and range from delicate everyday pieces to statement designs, all with the individuality that comes from small-scale, designer-made jewellery rather than mass production. Prices sit in the accessible mid-range, so it is possible to take home a genuinely special, one-of-a-kind piece without the eye-watering cost of the big-name jewellers, and the personal, welcoming service is a pleasant change from the glossier boutiques. For travellers who want a keepsake with a real connection to the island — something handmade on Mykonos that carries the memory of a trip in a way a designer logo never could — Zouzou is exactly the kind of small, characterful shop worth seeking out. Tucked into the whitewashed streets of the old town, it rewards the kind of unhurried, curious wandering that Chora is made for.
Hours
Roughly 10:00–22:00 daily in season
Price
Mid-range
Getting there
In the shopping lanes of central Chora
Insider tip: A local jewellery designer in Chora — a good spot for a handmade, island-made piece that makes a more personal souvenir than the big luxury brands.
7.Mykonos Sandals
Handmade leather sandals are one of the most classic and practical things to buy in Greece, and Chora is home to several workshops where skilled craftspeople fit, adjust and often make sandals to measure while you browse. Unlike a throwaway souvenir, a well-made pair of Greek leather sandals is genuinely useful, comfortable and durable — the kind of buy you will wear for years afterward and that carries a real memory of the trip every time you put them on. The styles range from simple, timeless designs to more decorative, embellished pairs, and the leather softens and moulds to your feet with wear. Because the sandals are made or finished on the spot, you can get a proper fit and even personalise a pair, which makes the whole experience part of the pleasure. Prices are reasonable for the craftsmanship — roughly €40–120 a pair depending on the design and leather — putting them within reach as a treat or a gift. For a souvenir that is authentically Greek, beautifully made and actually wearable long after the tan has faded, Mykonos's sandal workshops are among the best shopping the island offers.
Hours
Roughly 10:00–23:00 daily in season
Price
Mid-range (€40–120 a pair)
Getting there
Several workshops in the lanes of central Chora
Insider tip: Handmade leather sandals are a classic Greek buy — several Chora workshops will fit and even make a pair to measure. Comfortable, durable and a genuine local craft.
8.Skaros Market
Skaros Market is the kind of local food shop that makes for the most authentic — and often most enjoyable — souvenir shopping of all: edible Mykonian specialities to take home. Set in central Chora, it stocks the island's distinctive local produce, headlined by kopanisti, the spicy, protected-designation Mykonian cheese, alongside kefalotyri (a hard, salty local cheese), louza (the island's cured, spiced pork), local olives and olive oil, honey, herbs and other Greek pantry staples. These are the genuine flavours of the island — the same ingredients that turn up on the best taverna tables — and they travel far better than fragile trinkets, letting you carry a real taste of Mykonos back home. Prices are budget-friendly compared with the town's fashion boutiques, and the shop is a great place to ask for recommendations and tastes before you buy. Just check import rules for cheeses and cured meats if you are flying long-haul. For food-loving travellers who would rather bring home something delicious and genuinely local than another mass-produced keepsake, Skaros Market is a small, rewarding find in the heart of Chora — and a tasty reminder of the trip long after you get home.
Hours
Roughly 08:00–20:00 daily in season
Price
Budget
Getting there
In central Chora
Insider tip: A local food shop for Mykonian cheeses and olives — pick up kopanisti (the island's spicy, protected cheese), louza cured pork and local olive oil to take home.